MOXC Shifts Focus to Larger China Retailers to Gain Market Share
- New strategy in China is targeted to gain share in online-to-offline (O2O) market, grow processing fees, and boost revenues from converting its platforms to paid
- Crystal Equity Research has set a $5.25 price on MOXC stock and projects sales of $2.3 million by FY2018 with gross profit of $1.7 million
- China Daily
reports retail sales in China grew 10.4% YOY to $2.55 trillion in 1H2017
Moxian, Inc. (NASDAQ: MOXC
) is now focusing on larger retailers ($2-$4 million in annual sales) to grow its Moxian+ Merchant App in the Online-To-Offline (O2O) market, setting its sights on more business subscribers, increased commission revenues on sales processed by its UnionPay mobile module, and selling subscriber merchants sophisticated data on consumers.
The new strategy is part of MOXC’s shift towards gaining more market share in China with its paid platforms Moxian+ Merchant App and Moxian+ User App, for consumers. Smaller retailers are attracted to larger volume networks, such as Alibaba’s Taobao platform. Instead, MOXC sees the benefit of faster growth by targeting larger retailers in China.
MOXC is a Shenzhen, China-based development-stage company working to convert its formerly-free platforms into paid apps that generate revenues from subscriptions, advertising, marketing, and fees earned from payments processed by its UnionPay module. Crystal Equity Research
has set a $5.25 price on MOXC stock and projects its sales will reach $2.3 million by FY2018 with a gross profit of $1.7 million (http://nnw.fm/1Rpve
). China Daily
reports that first half 2017 retail sales grew 10.4% YOY to $2.55 trillion in 1H2017 (http://nnw.fm/Gk4x9
MOXC’s strategy shift is also repositioning its sales managers to work with independent agents by market. Within four years, the company anticipates building networks with 500-1,000 agents in each market. The goal is lower SG&A expenses and better align expenses to revenue streams from new customers, the report said.
Previously, MOXC’s strategy was to pursue smaller retailers. But a lot of O2O competition for that business is a factor — making it inefficient and costly for MOXC to grow market share. By targeting larger retailers, MOXC now sees opportunity to process more sales and earn more revenue as a percentage of those sales. The company can also charge larger retailers fees by offering additional data that targets the Chinese digital consumer market.
For more information, visit the company’s website at www.Moxian.com