Muscle Pharm Corporation (MSLPQ)

[Madcowelixir]

Think about that.

In Q2 '17, Combat Crunch was still overall #1 best seller on the M&S Top 50 list.

During Q3 '17, CCB began to fall as deceived customers began receiving the "new" substandard Combat Crunch after CCB manufacturer Bakery Barn sued MusclePharm for non-payment and refused to do any more business with CEO Ryan.

CCB began falling down the Top 50 seller list in Q3 as customers received the new garbage product from MusclePharm. The earnings release in a couple weeks should reflect the customer dissatisfaction but the real damage is taking place "right now" as word of mouth and review sites are nearly unanimous in dissatisfaction.

Now in Q4, sales are anemic and CCB sales have gone from #1 best selling supplement on popular site to #48 in just a little over 1 Quarter.

I don't know what the % delta is but I can imagine the #1 top selling product on M&S.com and BB.com is not an immaterial $$$ amount and now having fallen quickly to #48 this morning, the decline in revenue and cash flow being currently experienced by MusclePharm is catastrophic.

MusclePharm desparately needs to grow cash flow to finance the current massive operating losses.

This product rejection momentum will quickly demand desperate action. ie bankruptcy

Great job CEO Ryan.

I remember the cheerleaders here cheering Ryan's turnaround strategy of stiffing suppliers and partners to cut expenses. You got what you asked for. Expenses are smaller. Not when you compare revenue:expenses though.

Expenses on a ratio basis are actually HIGHER today than they were under CEO Brad as Brad was growing sales at a higher rate than expenses.

As I said on this forum and others in real time upon hearing CEO Ryan's strategy; The first rule of business is you don't cut your way to profitability. You grow!

CEO Ryan and the cheerleaders were all about cutting.

Turnaround complete!