Saturday, October 21, 2017 11:57:24 AM
Let's look this morning at two popular retail channels.
Just since yesterday, Combat Crunch falls another couple places down M&S T50 list and will fall off completely very soon. Combat Crunch was the #1 overall best selling product on this same site only a couple months ago when the product was manufactured by Bakery Barn.
Also since yesterday, Combat Crunch has fallen another place down the T50 list on bodybuilding.com. Bodybuilding.com is one the industries most popular best performing retailer and Combat Crunch is the only product on the bb.com list and it looks at though it will be ZERO soon (MusclePharm formerly had 8-12 products on the list under CEO Brad).
Combat Crunch accounted for $33m+ in sales in 2016.
This rejection of the new manufacturer by customers spells disaster for MusclePharm revenue going forward.
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