Anheuser Busch Companies (BUD)

[FUNMAN]

Bud Light launches 'Walking Dead' themed ad

Bud Light will be debuting a new ad in correlation with the season premiere of "The Walking Dead" on AMC this weekend.

The spot, which spoofs the program, shows friends seeking shelter from a zombie apocalypse and braving facing down the zombies to get more Bud Light.

Anheuser-Busch InBev also will be debuting a new ad during Sunday's NFL rematch between the Patriots and Falcons, last season's Super Bowl teams. That spot depicts the homecoming of a colonial Patiot set in a modern-day football game.

The ad debuts are evidence that big TV events still matter to big brands, Advertising Age reports. Bud Light Vice President Andy Goeler told AdAge that the ads were "designed to be culturally connected and relevant contextually to what's going on."

Both ads were created by Wieden & Kennedy New York and are part of Bud Light's "Famous Among Friends" campaign.


Watch the commercial here:

http://adage.com/article/cmo-strategy/watch-bud-light-s-walking-dead-spot/310952/