Wednesday, October 18, 2017 10:20:49 AM
Just consider this though for some stimulus in 3 weeks.
If Walmart's purchases established a base during our first quarter (and their first quarter carrying the new product), adding just one more purchased 6-pack ($3.5) per store (4,500) per week (13) adds approximately $204,750 to ROX's revenues. One more purchased case adds $819,000.
Forecasting our revenue increases is complicated by more than that.
Consider the Y-over-Y bumps the prior two years. There's no commonality:
For the 3 months ending Sept 30:
2014: $13,381,704
2015: $18,536,509 (+25%)
2016: $19,627,791 (+6%)
Splitting the difference certainly doesn't seem unreasonable considering last year's revenues did not contain any Walmart (4,500) or Shoprite (330) stores ( How many shoprite stores are there ):
https://www.google.com/search?source=hp&q=how+many+shoprite+stores+are+there&oq=how+many+shopRite&gs_l=psy-ab.1.0.0l10.1230.5650.0.8162.18.17.0.0.0.0.179.1977.0j13.13.0....0...1.1.64.psy-ab..5.13.1975.0..35i39k1j0i131k1j0i20i264k1.0.HMGsSi-T1QE
So if we split the difference that's 15.5% Y-over-Y:
2017 1st fiscal 90 days ending June 30: $20,852,287
2017 2nd fiscal Forecast:
$22,670,098 (15.5% Y-over-Y) and about
9% Q-over-sequential-Q
So I may be the only one who owns ROX shares who thinks that's really good and reasonably likely.
I think it's a solid number. We'll be able to compare it to reality.
Given the improving trend, I would expect the PPS to reflect future growth, especially with the growing security of Walmart distribution.
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