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Friday, October 13, 2017 12:33:14 PM
http://thecse.com/sites/default/files/Filing_Version_-_CSE_Form_7_-_Monthly_Progress_Report-_For_September_2017.pdf
One thing that sticks out to me is the future of Vergence Naturals. Anyone have any additional insight or knowledge about this? What's the marketing plan here?
http://vergencenaturals.com
They sell coffee, hemp products (seeds, smoothie mix, etc), ketchup, hot sauce, silver water, herbal supplements, and even kombucha is on the way..
Pretty much everything. It's great to have options, but who exactly is the target market and how are they going to find Vergeance? Those are the questions I hope we have answered in the coming months..
I'm not bringing down my judgement gavel yet, but I'm slightly worried Vergeance is just another case of a half-empty strategy where management decides to build a website with products.. and then has no clue how they're going to drive customers to that site.
It's not uncommon to see that "build it now, and they'll come later.. somehow" mentality, followed by dead air, because they don't have a specific plan to reach people and spread enough awareness.
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