GG&G

[2Relax]

I'm not suggesting they do... only market ankle and knee.

I was trying to convey that once the parents of the kids in sports are introduced to this item - from a knee or ankle sprain the parents will start to try it on other injuries.

If my son came home from football wearing a loop under his ankle brace and it dramatically reduced the inflammation overnight, I would not. E calling the FDA asking if it's ok for me to try on road rash, or lower back or anything else.

I AM THE MASTER OF MY DOMAIN IN MY HOUSE! If I feel it would be appropriate to try on another type of injury and it worked, guess what? I'm discussing it with the training staff and the other parents of teammates.

That's how you begin to get traction in a grass roots test marketing campaign. This is basically marketing 101