"What’s a urinal fly, ... have to do with winning a Nobel Prize?"
"If you want to understand why the University of Chicago’s Richard Thaler won the Nobel Prize in economics this year, look no further than the urinal fly.
In the early 1990s, the story goes, the cleaning manager at Amsterdam’s Schiphol Airport was trying to reduce “spillage” around urinals. He settled on etching small, photorealistic images of flies on the urinals, right near the drain. The idea was to give people something to aim at..."
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.