Still planning to support the IHSI bid?
I reached out to Paul last week, but never received a response.
Provided several recommendations to pass on to management.
Very disappointing. My last several e-mails to IR have not been acknowledged.
In the past, Devon would at least take my calls and answer my questions and concerns. I completely understand Paul must be getting dozens, if not 100's of emails per week, but investor 'relations' is the job he signed up for.
So I hope the company is listening...
If they keep doing the 'single' powder puff PRs and ONLY disseminate to a small audience, then NO, the company's action will not be enough to overcome the 'cellar box.'
We need a LONG string of VERY detailed, hard-hitting, and factual PRs that are verifiable and RELAYED to the mass-media market. This includes at a minimum continuous PRs, posts and pictures on twitter, facebook, instagram, IHub and especially PRNewsWire so they are distributed to thousands of potential news platforms at once, some of whom will inevitably pick up and publish each piece.
I believe there is more than enough information to work with to "jump start" the pps if the company plays their cards right and lays off the dilution pedal.
The company is already producing $7.2 million. On pace for $10 million in revenues. THIS NEEDS TO BE A LEADING HEADLINE.
Further, they have a ton of business lines to work with:
- Cresent construction projects
- Fazync PAS installations
- Honeywell contracts
- Solar installations
- LED lighting
- Intelligent Building Controls
- Service and Maintenance
The forward $10M revs has been buried in the text of financials, never used to attract investors, ever. They could PUSH the $10M out in a leading headline (plus initial project launches for everything above MINUS Fazync). Then PUSH HARD with Fazync updates (and ADDITIONAL project updates with the company initiatives from the above) timeline permitting.
For an IHSI comparison, one particular stock with a twinkle in the streets eye, rocketed and consolidating strongly based around one single cannabis crop and upcoming revenues. One crop in a damn field. But they played their cards right. They are using the simple formula above to market the company and product. The same marketing, simple and cost-effective strategy could easily be used by IHSI to get their message out to the masses.
We have multiple Cresent projects. Possibilities with Honeywell. Solar. LED. Building Controls. Service & Maintenance contracts. Building Designs (new subs) that recently popped up at the NC SOS (yes, they are there, check it). That's a ton of information to work with. PLUS the DAMN revenue alone ups the value of this company above .01 cent.
Fazync as a stand-alone entity should be used as the forward strategy for round two, for pushing the 'long-term' value of the company, after the initial, strong marketing campaign of the construction and other electrical installation sides of the business (above).
I have been researching IHSI for more than 2 years now, and I see a great opportunity for them to benefit from better use of social media. Their current focus seems to be a very limited scope using only 'formal' press releases, presentations and industry news. These are Blue Chip stiff and Pharmaceutical far and few between.
Management has long seemed to treat IHSI like a big board stock. Being part of the OTC Pink now they need to readjust their thinking and adapt and swim among the small Pink fish before returning to their OTCQB or blue chip way of thinking using 'single' powder puff PRs once per month (at best).
This isn't a complete ding on management. They've done a stellar job of resurrecting the company from the dead, finding financing to make acquisitions, bringing the company current, negotiating deals, etc., but several critical elements remain: think and market like a pink stock, clean up the books by finding a better replacement for the debt, PR it, pause the diluting, press release the hell out of your successes, let the stock run. If so, the stock will naturally rise to the level of it's value.
