Marijuana Company of America (MCOA) is taking on the market in a different way, building on a diverse portfolio of investments and joint ventures. Established as a publicly traded company in 2015, it offers marketing and distribution services to legal cannabis firms. The organization is also involved in product research and development, including recent hemp cultivation trials in New Brunswick, Canada, as part of a joint venture with MCOA in preparation for commercial cultivation. It’s wholly owned subsidiary, hempSMART™, Inc. recently launched Full Spectrum Drops as a cannabidiol product free of THC and offered in four flavors. Also, the company operates the hempSMART website and e-commerce network marketing platform. Growth is a major component of the business plan, as the company has discussed establishing a presence in various countries going into 2018 and beyond.