CannaTech 2017 - Oh Cannada! The Art of Storytelling and Superior Cannabis Branding @Tweed Published on Apr 19, 2017
Enjoy this KNOCKOUT presentation from Canopy Growth CEO, Bruce Linton, as he speaks to the fine art of cannabis branding, as told through the lens of Tweed brand development. And enjoy a insider's peek at Canada's unique and evolving regulatory environment
. You won't want to miss this one. I found this YouTube clip interesting in terms of the potential success and the dynamics that BLDV could possibly have with AMS in Canada.
Notice in the YouTube clip above, at:
1. 8:46: How Bruce mentions there is a reason he is in Israel. Connect this with the number of times BLDV has visited Israel!
2. 10:27: How Bruce starts explaining the investment and regulatory application challenges
. I think these challenges are what make BLDV's role key to AMS to help them obtain the financing and finish the last step of the licensing process
. Notice how the $12 million that BLDV is helping AMS obtain approval for is within the range of $10-15 million that Bruce mentions.
3. 16:43: Bruce explains the potential opportunities and ease of distributing cannabis with the upcoming legalization in Canada.