Tuesday, October 03, 2017 11:41:49 AM
Playing the "Why aren't you covering this?" card:
- Tell them you are a stockholder or are interested in their stock but don't seem to be getting any information from WSJ.
-You have been reading about recent events from the management change to milestone achievements to training site placements
- Early reviews by the surgeons who used it are rave reviews about this groundbreaking new technology
- Mention some specific benefits, e.g. one incision instead of four or five, better dexterity, surgeon comfort, enhanced 3D visibility, smaller packaging, lower price and costs...
- Let them know you are getting disappointed that they haven't provided any coverage while others are.
Playing the "I heard stuff, can you please provide more info or coverage?" card:
- Your profession can tie into how/why/where you have heard/became aware of Titan
- You have been looking around the web and see glowing reviews from recent events being talked about, maybe specify one or two newsworthy announcements to mention to them
- You are looking for guidance and background on Titan and you typically turn to the WSJ as a trusted source of information for investment choices or technological updates (if you are in medicine)
- You might express some disappointment that you haven't seen anything from them yet about Titan
- Outright ask them if they are aware of Titan Medical and if they plan to provide any coverage of the story as it is unfolding; maybe mention that others are starting to pick up the story.
For either option:
- Feel free to provide your own background. Telling them how your professional career ties in will give your request more credibility.
- If you are a subscriber, point that out as well!
- Put everything in your own words; maybe try to purposefully not use some of my words, lest we look like we are starting some sort of a coordinated campaign to get them on board (we don't want to look like we are begging!)
- Pick a couple/few of the above points as they pertain to you and your interests, and can maybe expound upon them a little more in your email.
Feel free to post your letters here as well, if you wish to share!
Christopher.mims@wsj.com
Science & Tech Columnist - I'll probably write to him because of my technical background
Dennis.Berman@wsj.com
Business including Health Sector - if you are more medical or investment oriented, he might be a better recipient for you.
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