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Re: dannyzee84 post# 22045

Saturday, 09/30/2017 9:53:04 AM

Saturday, September 30, 2017 9:53:04 AM

Post# of 54438
Do the math! Company needs to break into US market so needs to price competitively. They are, if not the lowest, at least among the lowest price point right now. At 20% margin they only need $6M sales to break even ($100,000 operating expenses per month). Now once they reach that mark they achieve economies of scale and the margin probably improves to over 30%. That makes profitability even higher and/or funds the new product R&D. The game plan is sound!
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