Let's do some MATH:
Say each GIGL location draws 2,400 people each week to the malls. Say buildout costs are 1.5M (80% paid by mall owner anyways)
2,400 x 52 weeks = 124,800 people/yr.
Say the average net amt. spent for a movie or shopping trip to the mall = $25 (low assumption)
124,800 x $25 = $3.1M
Why wouldn't a mall operator who would pay for a large % of buildout costs NOT want to just acquire them ? Easily net over a milly for each location they would put a restaurant in.
100 locations x $1M =$100M. That might help the bottom line a bit, huh ?
* There will always be small children in this world who want things. Get those restaurants in poor weather cities first