Sunday, September 17, 2017 6:50:16 PM
People will be buying a drink for the Marley identifcation first, the yerba mate second, because they won't and don't know what ym is. Then they'll find out. Concern with this product is then of when the discovery occurs, and further with word of mouth, that what they're drinking is and conclusively must be a dilute mixture such as to 'require' a coffee caffeine additive. Consumers may abandon, ala MySpace, ala tons of other 'super cool' drinks which have come and gone. Sugar and fruit is to flavor (as to address issue of other ingredients added to the drink).
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