Thursday, September 14, 2017 9:08:00 PM
In the 4th Quarter of 2015 the Company sent out samples and pricing of Nate’s Homemade Pancake and Waffle Batter to a diverse group of retailers and distributors. The feedback was that the product is great, but the price is not competitive and the size of the can is not kid friendly. In addition, the majority of retailers expressed interest in a wheat based product that was not gluten free.
To address the retailers concerns, the Company has redeveloped the product to be competitive in its ingredients, packaging and marketing.
1. Offering a less expensive, “wheat based version" formulation, with the same flavor profile as the previous formulation. A gluten free formulation is still available for retailers who express interest. The cost savings is 70%.
2. Switched to a non-custom smaller can 55x154. Production of the 55x154 cans are available monthly by CCL container in the millions. The cost savings is 85%.
3. Eliminated the shrink sleeve label, which required extra labor to sleeve the cans, and moved to printing directly on the cans. The cost savings is 40%.
4. All of these cost savings will lower the retail price by 50%-80%, and will initiate more impulse and first time buyers.
5. Moving to a can size that is more kid friendly will open up new marketing opportunities, as well as merchandising options on the store shelves.
7. Multi flavor packs are in development for box stores that will offer competitive pricing.
These changes prevented Nate’s Homemade from launching at the end of 2015. All materials and packaging is on order for new size. ABCO is refining the production line to accommodate upwards of 6,000 cans per batch. The goal is to be in production with these changes in 60 days.
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Dated: January 14, 2016.
Nate’s Food Co.
By: /s/ Nate Steck
Name: Nate Steck.
Title: CEO
https://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=11109067
The Company and personnel from ABCO Labs tested the performance of the new, smaller cans. The ease of use, the flow rate and the complete evacuation of the batter from the new cans all far exceeded the Company’s expectations. Nate Steck personally supervised all of the testing of both the production line and the performance of the new, smaller cans, and was very happy with the outcome and confident that the Company had made the right decision in changing the cans used for Nate’s Homemade Pancake and Waffle Batter.
https://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=11205327
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