1) Jillian didn't invest. She has warrants that allow her to buy a certain number of shares at a pre-defined price but there is no point in excising those warrants until the stock price is well above the warrant strike price. I don't know who started the rumor that Jillian invested millions of her own money, but it ain't so.
And even if she did invest $500k or so, that isn't all that much to her. While she might be disappointed, she's not going to lose ANY sleep if Giggles doesn't pan out. She invests in lots of companies. Some will work, some will not. Unlike some here on this board, Jillian isn't thinking about Giggles all day every day.
2) Bahrain isn't going to be enough to open a new location. Might get $250k upfront, and a few hundred k per year after that in royalties. Maybe. Bahrain is better to show that they are serious about expansion.
3) It's going to get much worse here before it gets better. I can say that with confidence because there are still too many disgruntled and impatient longs who are on the fence about whether they want to sell for a loss or not.
Most of the more experienced traders, I won't mention names but we know who they are, were smart to take their profits on the way down, and then re-enter with those profits at a lower price -- essentially buying back even more "free" shares.
You can hold this, trade it, or move on from it...complaining about it though ain't gonna get you anywhere but into a frustrated state of mind. Relax.
