Tuesday, June 26, 2001 8:57:20 PM
If McBride & Assoc. wrote it, I'd have to say they did quite well. But, if they designed it, they came up wanting. The mailing really lacks "image". I think it should have been a full color piece, with not only color photos of the product, but with a photo captured off the TV screen to show potential customers the superior quality of SecureView. In a Direct Mail campaign like this, the major cost is the mailing, the list, and the postage. To use 4-color process doesn't increase the total cost that much. (BTW, George, if printing cost is a problem, PM me... that's my business and I'll print for SEVU stock.)
While the new boys are working on sales and production, perhaps McBride & Assoc. should start working on a new image
that will reflect where Seaview will be a year from now.
JMHO, Golfnut
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