Why the CEO is excited about IoT---makes sense now......
In the presentation that just happened he talked about how excited they were about the Internet of Things area, especially through the microcontroller route. As he explained in the presentation (and from their pr's earlier this year), they teamed up with Renesas to provide the "secure channel" programming for Renesas's Synergy IoT system for microcontrollers
You can see DAIO's part of the Synergy program in the following video (bottom of the page): http://www.dataio.com/Technology/Sentrix
The key is to look at what Renesas is up to with their Synergy program.....turns out they are partnered up with with a 5 way team including themselves, Verizon and their ThingSpace program, Qualcom, and Arrow Electronics (NYSE: ARW, $7B marketcap).
Here is Arrow's webpage on the whole program (very informative): https://www.arrow.com/en/campaigns/renesas-synergy-iot-enabler
Verizon ThingSpace: https://thingspace.verizon.com/ https://enterpriseiotinsights.com/20170511/fundamentals/verizon-explains-thingspace-platform-tag4
Another branch of this is Bosch (the one who has the 5 year agreement with DAIO). They are teaming up with Arrow Electronics to go after IoT with their sensors using Renesas's Synergy program on their new circuit board. https://www.arrow.com/en/research-and-events/articles/arrow-electronics-signs-global-agreement-with-bosch-sensortec-to-address-iot
I can see why DAIO's CEO is excited about the future area they are going into. They aren't running this solo. They are a piece of a large partnership going after the whole industry. It also makes sense on why in the presentation they are talking about "Democratizing" the security of IoT (i.e. opening up the secure programming ability to all levels of customers). Verizon is opening up their ThingSpace to anyone and everyone. That opens it up to all levels of developers big and small who are creating products. Verizon just spent $2.4B to buy Fleetmatics and their GPS system to provide that ability to developers...."The deal will make Fleetmatics a part of Verizon Telematics, a subsidiary of the telco that focuses on fleet management, mobile workforce solutions and IoT" https://techcrunch.com/2016/08/01/verizon-buys-fleetmatics-for-2-4b-in-cash-to-step-up-in-telematics/
Needless to say, it doesn't appear that DAIO is pursing this opportunity solo.