Baristas Coffee Company, Inc. (BCCI)

[samdtps]

I guess we'll see . I did CPG retail expansion marketing for over 20 years and this is looking like a set up for retail expansion ... Could be wrong, but I am investing as if I am not.
The retailers benefit is a unique line extension . There are over 20 different regular coffee Kcups on my local store shelves, but no white coffee. Retailers want their shelves to produce category based sales. This is an new category.
Look what has happened in the functional beverage sector - Dr Pepper paid 1.7 billion last year for Bai -- a little tea company that got introduced through Costco and built consumer recognition through advertising.

Like I said --- we'll see