Giggles N'''''''' Hugs Inc. (fka GIGL)

[Triceps22]

Giggles doesn't need celebrity investors. It has celebrity customers and that is good enough -- most businesses pay for that kind of exposure.

Giggles should be in airports though if it wants to maximize exposure and foot traffic. Ever been on a two hour layover with three hyperactive kids? You could pay $100 for airport lounge access -- and the kids would have to be on their best behavior -- or you could pay $75 (airport prices) for two meals, a few drinks, and admission to the play area.

Then you'd go home, and wish you had a Giggles n Hugs in your city. That's how you create brand excitement. Trader Joes is a master at it.