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Wednesday, August 23, 2017 10:15:17 AM
That is some mega sponsorship money. Bishop can tap into that very easily.
The firm has already developed a sponsorship tracking service called Esport24. Apparently there’s a big range in e-sports sponsorships — the firm says that in the tournaments it’s tracked so far this year, it’s seen playoff sponsorships provide as little as $75,000 in value to the advertiser, and as much as $17 million.
Pike also said Nielsen can serve as “an impartial third party in the whole e-sports discussion.” It won’t be doing this on its own — it has also created an advisory board with representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K League, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever and Google/YouTube.
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