Just "gott" a response and he wouldn't give a specific time frame for profitability, but said its easy to do the math if you want to assume how our sales will increase. He did say profitability depends on sales and margins, and that both are going up! Never was suppose to be product "integration" on Rock Star only "placement". According to Nielsen we were in the top 2 or 3 for Summer ratings for product placements. Should be a product integration in some show in the future, none scheduled now, and won't be on this coming Apprentice either. Unless some audio needed some how we would get a product placement in Apprentice. Said he mentioned cost cutting in the last 10Q, consultants, etc. That's it!