Agreed. Jillian was a good hire. I'm not so sure about Tia Mowry. Yeah, she has a bunch of followers on Instagram and whatnot, but are there better "celebrity customers" who have more appeal?
Hate to say this but had they gone for the mom-crowd with a celebrity like a Kim or Khloe Kardashian,or a Jessica Alba, they'd have a LOT more exposure than what Tia brings. Jillian can be helpful down the road to promote the frozen foods, as she has created a huge brand associated with fitness.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.