He doog these SITO folks must be on moonshine! :))
SITO Establishes Consumer Behavior Sciences Board and Appoints Forbes Chief Insights Officer Bruce Rogers
Experts drive research and exchange knowledge around a shared passion for understanding consumer behavior and discovering its real impact for brands
JERSEY CITY, N.J., Aug. 17, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven consumer behavior platform, today announces its Consumer Behavior Sciences Board, a new advisory group committed to developing impactful solutions for brands that deepen their understanding of customers’ interests and actions. Bruce Rogers, Chief Insights Officer (CIO) for Forbes, joins as the company’s inaugural member, bringing his breadth and depth of experience working with innovative CMOs spanning numerous industries.
The board will influence SITO’s vision and product roadmap, while contributing valuable thought-leadership to the industry regarding the impact of digital on consumer engagement and experiences across industries. This incredible group of leaders will exchange ground-breaking best practices that propel SITO’s client offerings even further into the future with research-driven innovation.
“With an overwhelming amount of consumer data at our fingertips, I am inspired to find new pathways for brands to make sense of the information so they may truly understand and know their customers,” said Bruce Rogers, CIO for Forbes. “SITO is a pioneer in creating insights solutions that paint a holistic picture of consumer behavior, driving meaningful audience connections for businesses. I am excited to contribute to the development of their platform.”
Bruce has a relationship with Forbes spanning decades, and one that is rooted in marketing, brand and insights. He was at the helm of worldwide marketing and communications for the business publishing giant for nearly three decades. He also served as Forbes’ Chief of Brand before moving into his current role. As CIO, Bruce manages Forbes' Insights thought leadership research division, as well as the Forbes CMO Practice. Bruce continues to write a column for the magazine that speaks to influencers changing the business landscape, and he has also published a book on the subject.
“Our Consumer Behavior Sciences Board is exemplary of our commitment to insights-driven problem-solving for clients; and we are thrilled that Bruce is joining during an exciting growth period, where we are focused on realizing the full potential of our research and insights capabilities for brands,” said SITO CEO Tom Pallack. “His experience spearheading Forbes’ research division and working closely with global CMOs from the world’s leading brands brings a unique perspective and invaluable insight to our team and clients.”
