Revenue Streams Patriot anticipates that it will earn revenues from three sources. The hardware will be provided to the marketplace at a price of $10,000 USD per unit to resellers based on configuration. This price point is competitive with WTMDs from current companies providing solutions in this market. In addition to the hardware solution, Patriot will offer a monthly subscription of up to $500USD per device for software updates and signatures of new weapons. This subscription will be paid monthly for the useful life of the device. Lastly, Patriot will provide training in security procedures related to active shooter and terrorist threats. Management expects that these service components of the business will account for no more than 20% of total revenues. Patriot plans to distribute products and services through a channel model, partnering with leading providers of security products and services. Management is in conversations with large security services companies to resell and promote CMR-1 as part of security installations globally.
Market The transportation safety and security market is a very competitive market. It is projected to expand from $38 billion USD in 2013 to $63 billion USD in 2018. North America is estimated to contribute the highest revenues. Asia Pacific, Middle East, Africa and Latin America are also expected to demonstrate rapid growth in this market. Growing threats from man-made tragedies underpin higher rates of growth in this market worldwide. Recently, security/software-as-a-service, integration of command and control systems with communication systems and advanced imaging technology are gaining higher market shares. CMR-1 can be positioned in public and private spaces used by a large number of persons, who can enjoy unhindered access. Some of the spaces identified as compromised entrance points are: (1) airports, subways and other general public transportation systems; (2) public schools and school buses; (3) embassies, consulates and trade offices; (4) athletic and entertainment-focused stadiums/arenas; and (5) places of worship.
At present, most competitive systems are designed to perform in largely well-ordered settings with co-operative targets; however, their effectiveness is limited by the extent to which the environment can be tightly controlled. They are also very expensive, with an airport scanner costing over $100,000USD.
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