The 10-Q comments sums it up well. Management seems more concerned with establishing a foothold in the shortterm and if they succeed profit should take care of itself.
In 2017, we plan to continue our progress and leverage our past successes to continue to grow the Company. Our sales team continues to develop national sales strategies and prospects while increasing our sales opportunity base which we believe will result in increasing sales. Leveraging our contract with the State of California, we continue to garner sales and add new state customers. With our new contract with the City of New York, we believe we have access to significant potential sales opportunities and have already begun capitalizing on such opportunities through new orders. Additionally, we get notable positive feedback during our “Gorilla” marketing road shows. The EV ARC™ is being delivered to corporate campuses in major California metropolitan areas such as San Diego, Los Angeles, San Francisco and the Silicon Valley. We pre-announce the free availability of solar powered EV charging – “Driving on Sunshine” – through the marketing departments of the host companies. The feedback from the public has been positive as host companies, their employees, customers, visitors and others have been able to see firsthand the value of highly visible solar powered EV charging, and as a result, we believe, will lead them to buy our products. We believe that this has been a good way to raise awareness about the unique values our products deliver.
For the period ended June 30, 2017, contracted backlog is approximately $2.7 million and management believes that most of this backlog will be executed on and delivered during the year.
We continue to experience long sales cycles for our products. The sales cycle can be prolonged in part because we are educating a set of prospects in new industries in which customers do not have significant experience but also because of our strategic decision to target larger organizations with possible multiple campuses, such as Google or governmental organizations. It is our belief that while the sales cycle is longer for governmental or larger organizations, once won, the potential for sales is far more significant.
