GM doog hope you had a nice weekend buddy. Here is today's PR for SITO.
SITO Mobile Announces Preferred Partnership with Swirl Media to Provide Consumer Behavior Insights and Media Solutions
SITO’s insights-driven platform is integrated agency-wide, providing brands with a deeper understanding of consumer behavior to make more meaningful connections in-market
JERSEY CITY, N.J., Aug. 14, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insight-driven consumer behavior platform, today announced a multi-year, multi-million-dollar partnership with Swirl, a global marketing and advertising agency. The agreement establishes SITO as the firm’s Preferred Strategic Partner for insights and media solutions for its robust client roster spanning retail, CPG, automotive, entertainment and much more.
SITO will collaborate with Swirl on all client engagements as strategic consultants across research, analytics, insights and media to uncover opportunities for more powerful decision-making that impacts business growth. The partnership is focused on utilizing SITO’s consumer behavior platform to achieve unparalleled clarity pertaining to customer interests that drive toward achieving clients’ enterprise goals.
“SITO provides an unparalleled level of dimension of consumer understanding, and the depth of the platform’s location-aware data ensures that we can deliver not only media, but strategic insights to our clients that impact business growth,” said Greg Johnson, EVP and Head of Marketing for Swirl. “This invaluable knowledge is crucial for our retail clients as they navigate the ups and downs of store traffic in the face of downward tending sales. SITO delivers clarity around consumer needs and wants, so that retail can be better positioned to take advantage of these trends from a product perspective.”
"Our strategic partnership with Swirl encompasses our shared mission to change the way brands understand and connect with consumers using the power of data,” said Tom Pallack, Chief Executive Officer for SITO. “We are creating custom, insights-focused solutions that provide a holistic view of peoples’ interests and behaviors, driving powerful delivery and optimization of media for Swirl’s clients.”
About SITO Mobile, Ltd.
SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior. For more information, visit www.sitomobile.com.
