What Makes Investors Tick? Comparing individual investors to institutional investors is like comparing apples to oranges. While any individual polled on the street may claim to act independently and make current investment decisions based solely on a long-term plan, it is rare to see this in practice. Individual investors differ from institutions in their investment horizons, how they define risk and how they behave in response to changes in the economy and investment markets. This does not mean that individual investors are any less successful than institutional ones at investing - just that their style of investing presents unique challenges.
Types of Investors Many attempts have been made to categorize the characteristics of individual investors; the Bailard, Biehl and Kaiser (BB
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