My shares are locked and not selling anytime soon. My expectation is that we hear news about new stores by the end of the year. I'd like to hold until we hit 20+ store locations (50 will be even better) and see what we have.
Critical mass will start happening then as they will have their store operations fine tuned, expenses in line, marketing on fire, and profitability going strong. They will have their franchise model up to speed and maybe even their merchandise (clothing/food) going strong.
And you know where that critical mass leads, right?
Stock manipulation according to the SEC. "Making false or misleading statements about a company."