Pulse Beverage Corp. (fka PLSB)

[gumbie05]

Monster was virtually bankrupted as a PRIVATE business in the mid eighties when two attorneys stepped in and purchased it. By the time it went public it was already doing over $15M a year in revenues. By the mid nineties it was doing close to $40M in revenues but barely profitable and trading at 3/8 ($0.375). The game changer for them was when they introduced Monster Energy Drinks to complete against Red Bull who had just entered the US at that time. 1) High volume + 2) High margin category + with 3) distribution already in place (Hansen) in the biggest market in the US (CA)= Monster deal!

BTW- I haven't insulted anyone here directly or used disparaging words to fellow posters. If you continue, I'll ask the moderators to delete your comments or even kick you off the board all together.