It is a bad thing, because they need to do everything they can to save it from complete failure.
Even the biggest companies in the world are paying millions of dollars to promote every single day. Its no coincidence why they constantly have articles written about them, they pay for advertisements on CNBC, they hire social media experts to keep spreading information, etc... if a company wants to get noticed nowadays, with so much information being put out there, you I have to work for it...especially a company that relies on Branding, like a drink stock
My postings contain many opinions. So please do your own research
and validation.