actually, you know what, I don't agree with you, Rufus said in the first interview that he was just a guy that has these huge bonds, and he wanted to stick them inside this shell, because "I wanted to let some people have a chance to make some money.." he's a really nice guy. I can't wait to get my 84 dollars a share....
Odysseus crossed the river of Styx. He asked Achilles if it was worth trading his life to have his 'name' live forever. Achilles replies: "I would rather be the slave of a slave on earth, then to live here in Hades..." --Homer's The Illiad