Pulse Beverage Corp. (fka PLSB)

[franklampard]

$PLSB Canadian Distribution Network [New DD]

Hey guys, here's everything I've found so far about $PLSB Canadian distribution network which was previously unknown. A bit of background on how I stumbled across this...

PLSB IN VICTORIA BC

Here are pics of PLSB Cabana Lemonades/Limeades I took today at a store in Victoria, BC, Canada: http://imgur.com/a/oqK2m

Bought the Strawberry Lemonade and it was delicious. Low calories, not too sweet, very refreshing. Cost $2.84.

CABANA CANADIAN WEBSITE
I then noticed a Canadian website on the back of the bottle. You can see that pic here: http://imgur.com/a/sb0cH

Here is the Canadian Cabana website: http://cabanalemonade.ca

OUR CANADIAN DISTRIBUTOR, PBWC

So, it looks like PLSB has a deal with a Canadian distributor called "Pacific Bottleworks Company". http://www.pbwc.ca/

Pacific Bottleworks is based in Langley, BC (45mins south-east of Vancouver) and is a national distributor. I'm assuming some sort of partnership and revenue sharing deal has already been established. Perhaps we'll see a PR about this at some point?

About PBWC: BRING GREAT BEVERAGE BRANDS TO ENGAGED CANADIAN CONSUMERS. WE LIVE THIS MISSION BY PARTNERING WITH LEADING PREMIUM BEVERAGE BRANDS, AND PROVIDING STREAMLINED SALES, MARKETING, DISTRIBUTION AND LOGISTICS SUPPORT TO ALLOW EACH BRAND TO ACHIEVE ITS TRUE POTENTIAL IN THE CANADIAN MARKET. PBC'S UNIQUE HYBRID MARKETING AND DISTRIBUTION MODEL PROVIDES OUR BRANDS WITH ACCESS TO THE BEST RETAIL AND ON-PREMISE OUTLETS IN EVERY PROVINCE AND TERRITORY OF CANADA. OUR REGIONAL WAREHOUSING STRUCTURE AND STRATEGIC PARTNERSHIP NETWORK ALLOWS US TO OFFER QUICK, EFFICIENT AND CONSISTENT SERVICE TO CUSTOMERS FROM COAST TO COAST TO COAST. AT PBC, WE ARE PASSIONATE ABOUT DRIVING THE GROWTH OF OUR BRANDS THROUGH THE DEVELOPMENT OF STRONG, POSITIVE RELATIONSHIPS WITH OUR RETAIL, DISTRIBUTION AND SUPPLY PARTNERS. WE RECOGNIZE THAT WE ONLY SUCCEED WHEN OUR PARTNERS SUCCEED. EACH DAY WE REMAIN FOCUSED ON BUILDING THIS SUCCESS FOR OUR BRANDS THROUGH OUR CULTURE OF OPEN, HONEST, FUN AND FOCUSED BUSINESS DEVELOPMENT.

Along with a number of other soft drinks, Pacific Bottleworks are clearly working to promote and sell Cabana in Canada: http://www.pbwc.ca/cabana.html

CABANA CANADIAN INSTAGRAM ACCOUNT
I went further and found a Canadian-specific Instagram account for Cabana which looks like it's just been launched. The most recent post was 2 days ago. You can see that here: https://www.instagram.com/cabanacanada/

As someone else mentioned, it looks like some of those pics show Cabana in Costco and a number of other stores here in Canada, including Sobey's.

Sobey's proof: https://www.instagram.com/p/BXX-5P6hM8F/?taken-by=cabanacanada

Who's that?

Sobeys Inc. is the second largest food retailer in Canada, with over 260 supermarkets operating in Canada and around 1500 under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than $16 billion CAD in 2012. It is part of the conglomerate Empire Company.

CABANA ON PBWC FACEBOOK PAGE

https://www.facebook.com/pacificbottleworks/photos/a.1476960632347562.1073741830.178638358846469/1476967142346911/?type=3&theater

https://www.facebook.com/pacificbottleworks/photos/a.613730638670570.1073741828.178638358846469/1393997773977182/?type=3&theater

^ These posts are particularly interesting because it proves the distribution deal is in fact NATIONAL. Remember, the pictures I showed at the start of this post were from a store on Vancouver Island in British Columbia (far West Coast of Canada). These Facebook photos show Cabana drinks are being sold at all Organic Garage locations -- wait for it -- in Ontario and Toronto (east Canada). You can see more about Organic Garage here: https://www.facebook.com/pages/Organic-Garage/596749617015455?fref=mentions


$PLSB