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Re: None

Wednesday, 08/02/2017 1:23:12 PM

Wednesday, August 02, 2017 1:23:12 PM

Post# of 57850
more key devs on co: past few years and going

Quote:

* We introduced Natural Cabana® Lemonade in 2012 and since then we have added limeades and
coconut waters to our brand in 2014 and a control brand called “Citrus Tree” Lemonade in 2016.

• We are led by a team of beverage industry veterans with significant branding, operations and
distribution experience including being instrumental in the growth of Clearly Canadian from
start-up to a $178 million revenue company

• During the first half of 2016 we made a strategic decision to move from a direct store delivery
distribution system (“DSD”) to a hybrid system of 75 of our strongest Class “A” DSDs and 20
wholesalers, concentrating placements into high volume cold box sets. We eliminated a number
of weaker, non-performing DSDs in certain geographical areas in order to move our distribution
to a hybrid DSD and warehouse direct to wholesaler system. This decision was made to reduce
overhead associated with the effort to manage a direct store delivery distribution system.

• We utilize well-known distributors such as: Sysco, The Sygma Network, United Natural Foods Inc.
and distributors for Anheuser Busch, Miller Coors, Pepsi, RC/7-Up and Cadbury Schweppes. (let's add TA - Affiliated Foods - Kehe, Mahanska to that list )

• We have product placements in notable regional and national grocery and convenience chain
stores such as: Albertsons/Tom Thumb/Safeway, Walmart, Kroger/Fred Meyer, Kmart, Circle K,
Walgreens, Wegmans, 7-Eleven, Whole Foods, H-E-B, Hy-Vee, Save Mart, ShopRite,
Hannaford, Food City, Raley's Supermarkets, Price Chopper Supermarkets, WinCo Foods, King
Soopers, King Kullen, Weis Markets, Acme Markets, and Smashburgers, (many other found online and in field not being MENTIONED here yet)




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