Viva Entertainment Group Inc (OTTV)

[Multi_Pennies]

also by [By James E. Brumley]

It’s almost here. Viva Entertainment Group Inc (OTCMKTS:OTTV) is about to unveil its long-awaited over-the-top (OTT) television platform that’s poised to disrupt the entire television industry even more than it’s already been up-ended.

And it’s going to debut that technology in style. On December 13th, at the Riviera Hotel in South Beach Miami, OTTV will be hosting a launch party to debut its Viva OTT platform. Not only will the event give guests a chance to see and use the over-the-top television platform, they’ll be dazzled by performances by Soleil J and Jorge Moreno.

The product is called Viva Middleware, which in simplest terms is a turn-key technology that allows anyone to get into the OTT business with their own customized over-the-top television service. Live broadcasts, on-demand, music channels and original programming are all possible. This means they can customize the product locally or regionally, or thematically, like an all-sports or an all sci-fi venue. The possibilities are endless, which is in stark contrast to Netflix’s “what you get is what you get” approach.

And Viva Entertainment Group already has clients. In August the company announced it was entering a joint venture with Oi2 Media to create an OTT product catering to a specific segment of the nation’s demographic.

Oi2 Media is the United States’ biggest distributor of Latino-centric digital content, offering both music and television. It’s not just a Netflix-like service Oi2 and Viva will be providing, however. The Viva platform can serve as a robust alternative to cable television service, much of which is delivered in English and is therefore unusable to much of the Latino/Hispanic community.
It’s no small market either. Portada recently estimated that the Hispanic online-video ad market alone would be worth $425 million by 2020, pointing to the greater segmentation of the video market now that advancements in technology have made it possible.

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