Twitter Inc (TWTR)

[JetsamTrader]

I think I'm just being realistic. It seems that TWTR's toxic culture was a major issue when potential buyers ran from that table because that's what TWTR addressed right after that. Or maybe that was the only thing they would concede or could actually do.

TWTR hasn't addressed their employee compensation problem but that may be because it's the only way they can entice talent to work for them. Unfortunately, the bottom line result is that employee compensation ate up 2/3rds of their Q2 EBITDA to keep TWTR spinning its wheels in the mud.

Many of TWTR's competitors have much deeper pockets and ad reach where they can outbid TWTR for valuable mainstream streaming content and if TWTR does win with a high bid... they have to pay more than what their thin advertisement margins are worth so it's a lose/lose situation for TWTR. It's all in their numbers as ad revenue declined even when MAU and DAU increased. It's also logical. What is an ad run worth that only reaches 328M users compared to FB's 2B users? I can assure you that TWTR's competitors know this and it merely takes a nod from Zuckerberg to buy up and starve TWTR of valuable content if he sees a benefit or TWTR as a threat.

I could go on but TWTR isn't making really any kind of convincing argument that their current and future plans will turn revenues around to much of anyone. I mean just look at the stock news feed right now. TWTR is getting pummeled and rightly so... and it's all stuff I've been warning of all along.

IDK... there's no denying that TWTR's brand is a household name and serves a useful (albeit niche and reproducible) purpose... but so does Wikipedia which is not a company where I'd expect explosive growth from where it currently sits if they went public. Unfortunately, that also appears to be the case with TWTR. Hell, maybe TWTR should start investing in ventures totally outside its core business like real estate. It might sound crazy but that's what Yahoo! (and Scientology) resorted to to increase their value through holdings.