Celsius Holdings Inc (CELH)

[BreakEvenStocks]

"If you read our blog, you will see that we actually started to become concerned about valuation levels in late April and early May (5/01/2017 blog).

This was not the first time that we raised red flags about CELH's valuation. After the 2015 financing deal was announced and the stock went from $1.79 to $3.55 we began to grow increasingly concerned about valuation at that point in time also.

The deciding factor that clinched it for us, this time around, was the Q1 financial report. Revenues have been stagnant over the past four quarters, and CELH has lost its sequential momentum from a revenue growth standpoint.

One thing that we learned about investing in Micro-caps is that you don't ignore what is right in front of your face by making excuses and engaging in unrealistic confirmation biases (11/01/2016 blog).

Also, please refrain from making assumptions as to when we sold our CELH position. To do so would result in pure speculation on your part.

As we have said previously, we won't make a decision one way or another regarding reinstating a position in CELH until after the release of Q2 results. "

Couple of points I'd like to address. First, I am not making assumptions about when you sold your stock, you posted it here:
https://seekingalpha.com/article/4083216-decided-sell-remainder-position-celsius-holdings-inc

Secondly, your analysis of Celsius continues to revolve around the flat revenue numbers over the past 4-5 quarters. That is a legitimate issue. My question was if you value CELH as a stock in the $2-3 range, why did you hold it until mid June? Why not right after Q1 earnings came out? Instead you rode the stock all the way to the peak, which was very smart of you, but counters all of the criticisms you now make. If you felt it was a $2-3 stock, why didn't you sell it when Q1 numbers were posted on May 11th and the stock was at $3.96?

It's just confusing that much of your argument revolves around the flat quarters, yet you held onto the stock after Q1 was posted, even when you considered it WAY over valued. The stock now is right where it was May 12th, and you held on for a rise of nearly $1. Now it is a $2-3 stock without any additional information being released?

Just trying to understand why you held onto a stock for 5 weeks post Q1 numbers (per the link above) when you considering it heavily inflated?