App-Traffic just started last week. The Bet9ja site now shows tens of millions every day something new in Nigeria.
The basis analytics site, PrioriData, shows the android downloads ramping up in June and July, but not up to 10,000 since end of May. That was the Google Play 5000-10000 mark. There may have been a dip in downloads last week, but that is ramping up again this week. The first boost could have been the betting agency sub-contractors--or even something else(?). That I posted just this week, from a Nigerian article. Any new boost may come from advertising's most powerful--word-of-mouth, "Household Word," kind of marketing.
Example: Take "Speedy Alka-Seltzer" off the TV--sales plunge. "Out of Sight, Out of Mind, happens." Show 60 mil. active users the same Emailmoni every day, an accepted payment method, every day: Volume happens. Bet9ja is Number 4 ranked in use in Nigeria.
Then if it's happening at all the betting shops everyday, nationwide: You likely can't be in Nigeria without an Emailmoni app. That was only noted this week, too. Then also, one download fits more than one device--a banking app with joint, family, or even tribal group accounts with multiple users. And then they all do the new local economic stimulus--in the new shops. . . .
