NewAge Inc (fka NBEVQ) (NBEVQ)

[srg4444]

To those who have been around a long time, many will likely see that Cott is dusting off Willis' playbook from 2006. Back then, Willis tried to diversify Cott's CSD biz with a portfolio of higher margin, IP-rich brands. Rocked the boat of WMT (~40% of sales), but interestingly Fowden (now CEO) since 2008/2009 has effectively done the same: bought Cliffstar (juice), water (DS, Eden), coffee (S&D), and ultimately shed CSD (today).

Regardless of long/short on NBEV, this is a data point that needs to be digested.

Again, Willis didn't execute this, but I believe Cott kept his playbook.