Matchaah Holdings Inc. (MCHA)

[HiJamie]

got milk? Magic Milk Straws - Paul Henson, CEO Matchaah Holdings Inc.

http://www.parents.com/recipes/healthyeating/summer-fancy-food-show-2012/

Description: Each of the "got milk? Magic Milk Straws" is filled with "flavor beads" in choices like Vanilla, Chocolate, Strawberry, and Cookies & Cream, and can transform a glass of plain milk into flavored milk in an instant. The beads are gluten- and lactose-free and have no preservatives, artificial flavors, sweeteners, or colors. Since they don't require refrigeration, they are a perfect lunch box treat. New options like Cotton Candy, Wild Berry, Orange Cream, Cinnamon Roll, Neapolitan, and Chocolate Candy Cane are available at select retailers.

Inspiration: "I've been marketing consumer goods for 14 years, primarily focused on youth entertainment and licensed goods. I especially love products that persuade children to make better choices. These straws do exactly that. The kids look at it like a treat, but moms don't mind serving it with every meal," says Paul Henson of Magic Straws, LLC.

Cost: $1.99 for a 6-pack of straws; value packs of 36 and 48 straws are also available, as are On-the-Go single serves.

Where to find it: got milk? Magic Milk Straws are available at Target, Wal-Mart, Toys R Us, Safeway, and thousands of regional and local retailers throughout the country.