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Sunday, July 23, 2017 3:00:49 AM
That is, in fact, what's been happening. Over the course of the past several months the company has been in discussions with several digital video content providers and venues, adding their content to Viva's platform. Last month it added FlixFling content to its already-extensive library. Today, it announced it would be piping in content from TikiLIVE, which offers online access to an impressive array of television programs that many consumers presumed were only available with a cable subscription.
Viva Entertainment Group CEO Johnny Falcones explained:
"This agreement is the final piece of our puzzle to a strong roll out in the space; An important part of our model an everywhere and affordable service for the consumer. Viva makes cutting the cord an easy and the correct choice. The premium content from partners like TikiLIVE, which include ESPN, AMC, Discovery, A&E, FX USA, History, National Geographic, along with hundreds of other premium and independent channels, allows us to offer cost effective services to global consumers on the go and in the home. With the Viva platform, Viva's partners and consumers can now enjoy a substantial offering with the most unique and robust global content available today."
Video content from channels like A&E an ESPN is a big part of the reason many have yet to cut the cord - that programming is still not available elsewhere. Thing is, it IS increasingly available elsewhere, and Viva is quickly becoming one of the premier names to supply it.
At stake is a piece of an over-the-top market that's estimated to grow from $28 billion in 2015 to $62 billion by 2020. There aren't any other providers out there with the breadth and depth of the Viva offering.
For more on Viva, visit the company website here.
Matthew Briar is a paid contributor of the SmallCap Network. Matthew Briar's personal holdings should be disclosed above. You can also view SmallCap Network's complete Disclaimer and SEC Rule 17b Disclosure.
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