Friday, July 21, 2017 12:32:25 PM
The company needs to complete the Issuer Company-Related Action Notification Form and submit to FINRA no later than 10 calendar days prior to the record date of the corporate action.
http://www.finra.org/industry/faq-upc-corporate-actions-faq#2-3
Also:
Can an issuer reserve a symbol?
No, symbols may not be reserved for OTC securities, nor can we honor requests for specific issue symbols.
http://www.finra.org/industry/faq-otcbb-frequently-asked-questions
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