NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

Depends.

If $nBEV needs the money for a big acquisition, it's more the shares "are utilized" at current market prices. It's prudent to have the SHELF squared away before such propositions, which could be the case here.

If $nBEV requires additional capital to launch PediaAde, Marley Yerba Mate, etc. (not cheap), then the shelf "gets priced", i.e., it was negotiated before it was sold. If that's the case here, then the offering was already negotiated, and $nBEV would have started with Pacific and Park West before moving onto additional existing and new investors. It could explain why we dropped from $7+ down to ~$4.50. $7 was overheated but the drop to $4 was too severe for the typical retrace.