NeoMedia Technologies, Inc (NEOM)

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DD Sprint Goes for Mobile Marketing, Launches New Devices
By Tara Seals
Posted on: 09/12/2006

http://www.xchangemag.com/tdhotnews/69h12193939.html


Sprint Nextel Corp. announced it would delve into mobile marketing today at CTIA Wireless IT & Entertainment, and launched three new devices.

The carrier announced it will begin selling advertising on its WAP deck—the first mobile carrier to do so. Mobile Web site owners have offered ads on their sites for some time, but carriers have largely stayed out of the business on their own home pages and navigational areas. The first ads on the Sprint network will emerge in October.

To enable the strategy, Sprint will use a platform from Enpocket. The Enpocket Marketing Engine 6.0, released at CTIA, lets carriers take the subscriber data they have and use it to feed relevant, tailored messages back to the end users. Depending on surfing history, preferences, profile, service portfolio and other information, users will be shown ads matching their tastes.

In a separate set of announcements, Sprint unveiled two new CDMA2000 EV-DO Revision A network cards for the PC and a Windows Mobile Pocket PC handset from Samsung Corp. The PC cards, from Sierra Wireless and Pantech, will function on the existing network until Rev. A is deployed, likely later this year. The handset features Bluetooth, GPRS and GSM support.

Sprint already has one Rev. A card on the market, the Novatel S720.

Sprint Nextel Corp. www.sprint.com


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