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Friday, July 14, 2017 1:28:20 PM
Per the 10-K submitted January 9, 2017.
Target Additional Consumer Segments . We continually seek to target new consumer segments for our performance products. We are expanding our offering for women and will be launching a higher-end “activewear” apparel line in Q2 of 2017. This launch is expected to take the brand’s reach well outside our core market of strength training, CrossFit ® and weightlifting and open us up to the multi-billion-dollar yoga, Pilates and Zumba ® segments. Additionally, we intend to target additional consumers by expanding our direct-to-consumer presence through our website and partners’ retail outlets. We are also developing branded knee sleeve prototypes for various NCAA Division I-A colleges in hopes to not only offer our functional gear to the athletes but to also increase sales through possible licensing agreements with the schools. We are currently working with Ohio State University as our first pilot school.
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