And at our current scale, it's really the only sensible way to do it. Well, once we wean ourselves off of session variables so we can more easily use multiple webservers when needed.
We're having to shift our basic philosophy from not worry about database write costs to really paying attention to them because thought they're still just as rare as they ever were in comparison with reads, they're very numerous. We get more writes per day than a lot of "successful" websites get reads.
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