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Wednesday, 07/12/2017 3:36:47 PM

Wednesday, July 12, 2017 3:36:47 PM

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Update from the President
February 24th, 2017

Dear Shareholders,
This brief shareholder alert is to update you on Key meetings that will be occurring next week, from FEBRUARY 27TH-MARCH 3rd, 2017. I will be meeting with our can supplier, Ball Can Company, a leading beverage can producer. I also will be meeting with Dr. Pepper-Snapple Group regarding our production schedule. Please keep in mind that the Cold Beverage season starts in April (Spring) 2017. A full report on my meeting outcomes, FINRA update and our Marketing/Promotional& Distribution plans for GIDDY UP'S product launch will be posted in early March, 2017. Your continuing patience and support is greatly appreciated.
About Creative Edge Nutrition, Inc.
Creative Edge Nutrition, Inc., is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements and energy drinks. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. CenergyNutrition.com

About GIDDY UP® Energy Products
GIDDY UP® Energy Products, Inc. is a wholly owned food and beverage corporation and subsidiary of Creative Edge Nutrition (OTC PINK: FITX), a Nutritional Supplement Company focused on developing innovative, high quality supplements. GIDDY UP® is the manufacturer, wholesale distributor of energy products such as, beverages, bars, snacks, liquid energy shots and other food and beverage products. GIDDY UP® Corporate Headquarters is located in Los Angeles, California with future regional marketing and sales offices in Atlanta, Georgia and Las Vegas, Nevada. giddyupenergyproducts.com

Company Disclaimer
As a "penny stock" Company, within the meaning of federal and state securities law, Creative Edge Nutrition, Inc. may not avail itself of the Safe Harbor provisions as identified in the Private Securities Litigation Reform Act of 1995. However, Creative Edge Nutrition, Inc. provides the following disclaimer and warning to protect our shareholders, prospective investors and the public at large by alerting them to the risks and uncertainties involved with any investment, and the need to perform their own due diligence and assessment.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers.

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission.

Creative Edge Nutrition, Inc.

Email: IR@cenergynutrition.com

SOURCE: Creative Edge Nutrition, Inc.

Update from the President
November 22, 2016

Dear Shareholders,
We are pleased to announce that we are in the final phase of completion with FINRA/SEC compliance. We are looking forward to Creative Edge Nutrition’s OTC market status to be reinstated very soon. Our CPA has been working diligently to bring our Financial Statements current, and will start posting on OTC Pink in the upcoming week upon final review.

The anticipation to launch Giddy Up Energy Products has been extraordinary to say the least. The unforeseen challenges, obstacles and adversities, which has been under the telescope long before I came onboard, has contributed to the delays in reinstatement of FITX, as well as, the imminent launch of Giddy Up first (1st) two (2) products. I understand that this action has brought about many concerns from you our Shareholders; however, although there have been many inquiries on the internet about Creative Edge Nutrition, I can assure you there is a silver lining beneath the seemingly dark cloud and the future is very bright.

In addition, I realize there has been two (2) past statements released that were made by me projecting status and launch of the anticipated Giddy Up Energy Products, that has not manifested. Therefore, I will give you all an update after the Thanksgiving holidays of a more accurate production schedule and launch projection of Giddy Up products’ to the market.

I want to personally express my appreciation and gratitude to all of our FITX Shareholders for their continuous unwavering support and patience since my tenure as President/CEO. The one thing I can say unequivocally is that Giddy Up is real! Giddy Up will launch! And has a great future coming 2017 and beyond.

James L. Robinson
President-CEO
Creative Edge Nutrition, Inc.
About Creative Edge Nutrition, Inc.
Creative Edge Nutrition, Inc., is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements and energy drinks. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. CenergyNutrition.com

About GIDDY UP® Energy Products
GIDDY UP® Energy Products, Inc. is a wholly owned food and beverage corporation and subsidiary of Creative Edge Nutrition (OTC PINK: FITX), a Nutritional Supplement Company focused on developing innovative, high quality supplements. GIDDY UP® is the manufacturer, wholesale distributor of energy products such as, beverages, bars, snacks, liquid energy shots and other food and beverage products. GIDDY UP® Corporate Headquarters is located in Los Angeles, California with future regional marketing and sales offices in Atlanta, Georgia and Las Vegas, Nevada. giddyupenergyproducts.com

Company Disclaimer
As a "penny stock" Company, within the meaning of federal and state securities law, Creative Edge Nutrition, Inc. may not avail itself of the Safe Harbor provisions as identified in the Private Securities Litigation Reform Act of 1995. However, Creative Edge Nutrition, Inc. provides the following disclaimer and warning to protect our shareholders, prospective investors and the public at large by alerting them to the risks and uncertainties involved with any investment, and the need to perform their own due diligence and assessment.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers.

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission.

Creative Edge Nutrition, Inc.

Email: IR@cenergynutrition.com

SOURCE: Creative Edge Nutrition, Inc.

Special Bulletin from James L. Robinson
September 30, 2016

We have some exciting news that we will be announcing in the coming weeks regarding our corporate status with FINRA/SEC and the progress of our product launch that will take place during this 4th quarter of 2016.

We realize that there has been a gap in our communications with our shareholders and we sincerely apologize to all FITX shareholder's. But we want to assure you that our future PR announcements will be supported by a timely action game plan that will give you a complete picture on the direction that we are heading in 2017 and beyond. We are confident that the next PR will be supported by our product launch schedule and how you will be able to purchase our GIDDY UP beverages online, thru our soon to be new e-commerce website/store. I would also like to personally extend my sincere appreciation and gratitude to all of our FITX shareholders for their continuous,unwavering support and confidence. Your efforts and support will not be in vain!

James L. Robinson
President-CEO
Creative Edge Nutrition, Inc.
About Creative Edge Nutrition, Inc.
Creative Edge Nutrition, Inc., is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements and energy drinks. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. CenergyNutrition.com | drinkgiddyup.com

Company Disclaimer
As a "penny stock" Company, within the meaning of federal and state securities law, Creative Edge Nutrition, Inc. may not avail itself of the Safe Harbor provisions as identified in the Private Securities Litigation Reform Act of 1995. However, Creative Edge Nutrition, Inc. provides the following disclaimer and warning to protect our shareholders, prospective investors and the public at large by alerting them to the risks and uncertainties involved with any investment, and the need to perform their own due diligence and assessment.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers.

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission.

Creative Edge Nutrition, Inc.

Email: IR@cenergynutrition.com

SOURCE: Creative Edge Nutrition, Inc.

Creative Edge Nutrition, Inc. Announces Manufacturing Deal with Dr. Pepper Snapple Group / The American Bottling Company with its Subsidiary GIDDY UP ENERGY
November 12, 2015

BEVERLY HILLS, CA and LAKESHORE, ON / ACCESSWIRE / November 12, 2015 / GIDDY UP ENERGY PRODUCTS, INC., a subsidiary of Creative Edge Nutrition (PINKSHEETS: FITX), a nutritional supplement Energy drink and Energy Bar company, focusing on active lifestyles, is pleased to announce that it has entered into a Definitive Contract Manufacturing Agreement with the Dr. Pepper/Snapple Group(R) for manufacturing of the GIDDY UP ENERGY PRODUCTS line of beverages.

Dr. Pepper Snapple Group(R) under the its manufacturing company, The American Bottling Company, Inc., will produce and bottled flavored carbonated and non­carbonated beverage products under the Giddy Up(TM) trade names and trade mark.

The American Bottling Company shall produce, package, store and ship GIDDY UP ENERGY Products(TM) Products in accordance with Good Manufacturing Practice requirements set forth in regulations promulgated under the Federal Food, Drug & Cosmetic Act (the "FFDC Act") (collectively, "GMPs"), and in compliance with the Product Specifications, quality control standards and coding systems supplied by Customer. All GIDDY UP Products(TM), Ingredients and Packaging Materials supplied by Company shall conform to Product Specifications. Company warrants that Company's Bottling Facilities currently have and at all times during the Term of this Agreement shall have a documented Hazard Analysis and Critical Control Points ("HACCP") program as required by applicable U.S. regulations.

James L. Robinson, President & CEO stated, "I have worked with Dr. Pepper/Snapple Group in the past as CEO of a former energy drink company, and I continue to have an outstanding relationship with the company. The GIDDY UP(TM) product lines have been developed to address a specific markets not currently being served and we are confident from our past relationship that Dr. Pepper/Snapple Group is the perfect manufacturing partner." We are finalizing all master distribution agreements by territory and product line which will complete our supply chains strategic relationships.

About GIDDY UP ENERGY PRODUCTS, INC
GIDDY UP ENERGY PRODUCTS, INC., based in Beverly Hills, CA is engaged in marketing and distribution of carbonated and non­carbonated energy drinks, shakes, energy bars and other nutritious, health related products. The company is a subsidiary of Creative Edge Nutrition (Symbol: FITX.PK) a Nutritional Supplement Company focused on developing innovative, high quality supplements. CenergyNutrition.com | drinkgiddyup.com

Company Disclaimer
As a "penny stock" Company, within the meaning of federal and state securities law, Creative Edge Nutrition, Inc. may not avail itself of the Safe Harbor provisions as identified in the Private Securities Litigation Reform Act of 1995. However, Creative Edge Nutrition, Inc. provides the following disclaimer and warning to protect our shareholders, prospective investors and the public at large by alerting them to the risks and uncertainties involved with any investment, and the need to perform their own due diligence and assessment.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers.

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission.

Creative Edge Nutrition, Inc.

Email: IR@cenergynutrition.com

SOURCE: Creative Edge Nutrition, Inc.

Shareholder Update on Giddy Up Energy Drink
May 6, 2015

BEVERLY HILLS, CA--(Marketwired - May 6, 2015) - Creative Edge Nutrition, Inc. (OTC PINK: FITX), a nutritional supplement company focusing on active lifestyles, is pleased to provide its shareholders with an update on our GIDDY UP brand energy drinks.

"We have made significant progress towards the launch of this breakthrough energy drink to the market," states James L. Robinson, President. Formulations have been completed for all six product flavors in both sugar and sugar free. The Company has developed the formulations for the twelve products and ordered the Fruit flavoring for our first production run of approximately 200,000 cans to meet early market demand for GIDDY UP. In parallel, we are currently working on our 24 pack master case & four pack packaging design six color process. Our supply chain partners have all been selected to meet what is expected to be a massive market demand following initial product launch. We will continue to keep you informed of the progress and formal product availability dates. Thank you for your positive emails and interest in our energy products. Stay tuned to our new website for future updates.

Letter to Shareholders Regarding Refiling of Application for Judicial Review
April 2, 2015

BEVERLY HILLS, CA and LAKESHORE, ON--(Marketwired - Apr 2, 2015) - Creative Edge Nutrition, Inc. (OTC PINK: FITX), a nutritional supplement company focusing on active lifestyles, announces a letter to its shareholders.

Dear Shareholders,

The purpose of this release is to briefly address the Company's dismissal of the Application for Judicial Review ('AJR') filed in Canadian Federal Court. In no way is the dismissal of the Application an indication that the Company has abandoned its quest for Judicial relief from Health Canada's decision to deny the Company a license under the MMPR Program. The dismissal is merely a procedural issue to comply with certain procedural rules of the Court. The Application for Judicial Review will be refiled before April 10, 2015, and will pursue the same claims and relief sought as the original filing. The Minister of Health has been notified of the Company's intention to refile.
Creative Edge Nutrition, Inc. Announces Packaging and Initial Flavors for Its Giddy Up Energy Drinks
February 17, 2015

BEVERLY HILLS, CA--(Marketwired - Feb 17, 2015) - Creative Edge Nutrition, Inc. (PINKSHEETS: FITX), a nutritional supplement company focusing on active lifestyles, is pleased to announce the initial flavors and packaging for its Giddy Up line of energy drinks. Giddy Up will focus its marketing efforts on being the new must have energy drink for work out enthusiasts and the everyday person looking for a great tasting energy drink.

Giddy Up will be available in both regular and sugar free in six flavors: Orange-Pineapple, Strawberry-Kiwi, Apple-Berry, Cherry-Pear, Peach-Mango and Cran-Blueberry. "The product design is eye catching, unique and when combined with these great ground breaking flavors, will attract customers quickly to accelerate revenue growth for the company," James Robinson, CEO.

Giddy Up is targeting the New Age Energy, Food and Beverage Products market segment, which is a multi-billion dollar market and still growing rapidly. Initial focus groups taste testing of Giddy Up energy Drinks, including Giddy Up's Energy Bars received overwhelmingly positive feedback. The Company has strong celebrity endorsers and sponsorships lined up to support the product launch.



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