I've had a phone conversation with Andy after the FDA approval. I explained my thoughts the same way, maybe he'll reconsider if others also think it'll work.
I can honestly say that this strategy is almost bullet proof; also, how well AND how quickly something like this could be implemented.
Can anybody find any cons with this approach? The product itself works amazingly well, so, be excited to share this with the people that probably get injured most frequently.
I really believe that the word of mouth advertising could even rival an aggressive marketing campaign targeting another market, or will make the campaign for sports that much stronger.
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