Innovation Pharmaceuticals Inc (IPIX)

[petemantx]

If Prurisol is as good a drug for psoriasis as we hope it will be, would news of it sweep thru the ranks of dermatologists and others who deal w/ psoriasis via professional publications, word of mouth, media,etc as the preferred new low cost/more effective drug by most physicians or would there have to be a large marketing effort by a BP for them to even consider changing from Otezla or whatever other current drug they prescribe?